Track conversions with Google Analytics

If you run ads or track your own funnel, you can send TokTix purchase events to your Google Analytics 4 (GA4) property — so ticket sales show up in your own analytics and conversion reporting.

Connect GA4

1. Go to Profile → Organization Settings and find the Google Analytics section.
2. Turn on Send purchase events to GA4.
3. Enter your GA4 Measurement ID (it looks like G-XXXXXXXX).
4. Enter your GA4 API Secret (created in your GA4 admin, under Measurement Protocol API secrets).
5. Tap Test Connection to confirm it's wired up correctly.
6. Save.

What gets sent

• A purchase event fires when someone buys a ticket to one of your events.
• It carries the order value, so your GA4 revenue and conversion reports reflect real ticket sales.

This measures conversions for your marketing — it's optional and only affects your own analytics. It doesn't change anything for buyers.

Where to find your IDs

• Measurement ID — GA4 admin → Data Streams → your web stream.
• API Secret — GA4 admin → Data Streams → your stream → Measurement Protocol API secrets → Create.